Business executives give high ratings to the quality of life in Owasso, Oklahoma. Quality of life is a key factor in recruiting and retaining workers, especially from among residents. Owasso's percentage of college educated residents ranks above state and national population averages.

As part of the metro Tulsa region, the city of Owasso offers the arts and entertainment amenities of a large city combined with a strong sense of community, a true “hometown” environment. Residents enjoy numerous Owasso parks, trails and recreational amenities, plus community events such as The Gathering on Main, Harvest Festival, Holiday parades, Friday night football games, and neighborhood block parties. Residents can find everything they need due to the availability and diversity of shopping and dining options. The city of Owasso is also home to dozens of churches and faith communities as well as many civic organizations.